They Noticed.
A selection of press coverage, features, and media appearances.
Whitney Cicero on The Today Show
Whitney's viral content earned her a spot on NBC's Today Show — watch the full segment.
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MicroInfluencer Experts Whink Creative Chosen to Speak at Mom 2.0
Whitney Cicero, founder of Whink Creative, was selected to present at the Mom 2.0 conference on micro-influencer marketing strategies and successful brand sponsorships.
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Whitney Cicero Is Here For The Laughs
A feature on Whitney's journey as a viral comedic content creator — from relatable mom moments to brand partnerships and beyond.
2025 Read More →
Whitney Cicero — Viral Creator, Mentor & Stand-Up Comic
Whitney joins the podcast to talk about building a content career with 100M+ video views, mentoring women influencers, and her journey as Best New Female Comic at The Comedy Chateau.
2024 Listen →
Watch Moms Lip-Sync Sons Playing 'Fortnite'
Variety covered the viral video that became a cultural moment — moms (including Whitney) hilariously lip-syncing the audio of their sons deep in a Fortnite session.
2018 Read More →
Meet Trailblazer Whitney Cicero
A profile on Whitney's path from battling postpartum depression to building The New Stepford into a viral content brand with millions of views and a signature passive-aggressive sense of humor.
2018 Read More →
How I Turned A Social Media Idea Into a National TV Campaign
Whitney shares the story behind taking an organic social media concept and turning it into a full-scale national television campaign — in her own unfiltered words.
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Top Funny Mom Instagram Influencers
Whitney Cicero recognized by Feedspot as one of the top funny mom Instagram influencers to follow.
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